Wonderley & Hall 130 Year Anniversary Campaign

A legacy campaign built to honour 130 years of trust.

Wonderley & Hall needed a campaign that did more than mark a milestone. RSM helped the long-standing Toowoomba legal firm celebrate 130 years of service through a strategic anniversary campaign that honoured its history, strengthened community recognition and positioned the brand with continued relevance.

RSM developed and coordinated a multi-channel campaign spanning strategy, creative direction, messaging, social media, digital advertising, billboard creative, signage considerations, e-signature updates and public relations. The concept connected Wonderley & Hall’s 130-year history with other recognisable Australian legacy brands, helping audiences quickly understand the significance of the milestone.

The campaign delivered strong visibility across digital, outdoor, media and social channels, helping Wonderley & Hall celebrate its milestone with confidence and reach. RSM supported historical research, content development, media release preparation and targeted media outreach across local and industry publications, while the broader campaign helped create positive word of mouth and renewed awareness around the firm’s legacy.

The goal was to make history feel visible, meaningful and current.

Key project outcomes include:

  • 747 unique website visitors, representing a 72.52% increase.
  • 130.5K Facebook reach and 401 Facebook visits.
  • 36.3% increase in Facebook post engagement.
  • 967 organic LinkedIn impressions and 29,252 sponsored LinkedIn impressions.
  • 538 unique LinkedIn views, with a 180% increase in unique visitors and 127.3% increase in page views.
  • PR outreach to local mastheads and legal industry publications, including Lawyers Weekly and Australian Lawyer.
  • Strong response to the outdoor campaign, including discussion around extended billboard activity.

A milestone campaign that turned business history into market visibility.

Testimonial

Round Square Marketing understood that this campaign needed to do more than mark a milestone.

They helped us tell the Wonderley & Hall story in a way that felt respectful, creative and relevant to our community. The campaign captured the history of the firm while giving it strong visibility across media, outdoor, digital and social channels.

It was a well-considered and professionally managed campaign that helped us celebrate 130 years with real impact.

Heath Mengel
COO at the time, Wonderley & Hall