LJ Hooker Toowoomba & Sunshine Coast

A people-led property marketing partnership built around trust, profile and local authority.

LJ Hooker Toowoomba and Sunshine Coast partnered with RSM to strengthen the brand presence of a third-generation property business with more than 30 years of local growth behind it.

 

The focus was to move beyond listing-led content and create a more strategic marketing layer around the people, experience and relationships behind the business. Through professional profiling, campaign-led content and people-first storytelling, RSM helped elevate individual agents, leaders and specialists while reinforcing the strength of the broader LJ Hooker brand.

RSM’s role was to support LJ Hooker above the day-to-day property marketing function, creating content that positioned the team as trusted local property professionals, not just facilitators of transactions.

Our work included social media management, content production, short-form video, graphic design, Meta advertising support, campaign strategy and community-led storytelling across both residential and commercial divisions. A key focus was professional profiling, showcasing each agent’s knowledge, process, personality and connection to the market in a way that supported individual visibility while feeding back into the credibility of the wider business.

This strategic approach also extended to major brand moments, including the Toowoomba CBD office move. RSM used the relocation as an opportunity to communicate heritage, momentum, leadership and the next chapter of LJ Hooker locally.

The focus was clear: build visibility around the people behind the brand while strengthening trust in the business as a whole.

Key project outcomes include:

  • Built a stronger strategic content layer above day-to-day property listings.
  • Elevated individual agents, leaders and specialists through professional profile content.
  • Strengthened the connection between individual agent visibility and the wider LJ Hooker brand.
  • Supported residential and commercial teams across social media, video, design and campaign content.
  • Created people-first content that communicated trust, process, experience and local knowledge.
  • Supported the Toowoomba CBD office move campaign as a major brand-building moment.
  • Helped position LJ Hooker as a long-standing local business with continued momentum and market relevance.

A strategic property marketing partnership built around people, profile and long-term brand trust.