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Darling Downs Bank
A regional banking brand repositioned with confidence, community and long-term growth in mind.
Formerly Warwick Credit Union, Darling Downs Bank needed more than a new name. RSM led the strategic rebrand, campaign concept and launch coordination, helping transform more than 50 years of community banking history into a modern regional brand built for the wider Darling Downs.
Our work spanned brand strategy, visual identity development, messaging, graphic design, campaign planning, digital marketing, social media, PR and launch coordination. With the opening of a new Toowoomba branch and Olympian Matt Denny joining as Brand Ambassador, the rollout needed to feel authentic, community-led and deeply connected to place. Behind the scenes, RSM coordinated more than 700 brand assets and worked with 30+ external suppliers to ensure consistency across signage, collateral, media, digital platforms, branch materials and customer-facing touchpoints.
The goal was clear: honour the legacy, while building a brand ready for the next chapter.
The Darling Downs Bank rebrand delivered a smooth, visible and highly coordinated transition from Warwick Credit Union to Darling Downs Bank. The launch supported strong internal alignment, regional awareness, digital engagement and the opening of the new Toowoomba branch. Within the first weeks, the bank welcomed 100+ new members, while year-to-date customer sentiment remained strong, with an NPS of 85.
Key project outcomes included:
Successful launch of the Darling Downs Bank brand across major customer and community touchpoints.
Coordination of 700+ brand assets across the rebrand and launch.
Supplier management across 30+ external partners.
Integration of Matt Denny into the launch campaign as Brand Ambassador.
Support across digital, social media, PR, branch launch activity and community-facing communications.
A regional rebrand delivered with structure, clarity and community confidence.
Testimonial
Throughout the entire process, Round Square Marketing provided our team with clear communication, thorough planning and exceptional creative execution. Their work empowered staff at every level to embrace the new identity and confidently communicate it to members. The partnership has been collaborative, thoughtful and highly effective.
The rebrand of Darling Downs Bank has positioned us strongly for long-term growth and enhanced relevance across the region. Our collaboration with Round Square Marketing has been central to that success.”
Michelle Morley
Marketing & Events Manager, Darling Downs Bank