About us

Founder, strategist and business builder, Lauren Hope leads the vision and growth of Round Square Marketing with a focus on strategic direction, credible marketing outcomes and strong client relationships.

With more than 20 years’ experience across marketing strategy, brand development, campaign direction, events, digital communications and business growth, Lauren has built RSM into a trusted full-service marketing agency for ambitious businesses, government organisations, community campaigns and established regional brands.

As Director, Lauren’s role is focused on the bigger picture — shaping the agency’s direction, developing its people, guiding major client relationships and helping business leaders make clearer, more confident marketing decisions. Her work often sits at the intersection of marketing, business coaching and commercial strategy, supporting clients to move beyond ad hoc activity and into marketing that is purposeful, credible and aligned with long-term growth.

Known for her straight-talking style, strategic clarity and strong understanding of regional business, Lauren brings a balance of commercial instinct, creative thinking and practical leadership. She is passionate about helping businesses sharpen their positioning, strengthen their message and build marketing foundations that support the next stage of growth.

Internally, Lauren leads RSM’s long-term vision, culture and business development, with a strong focus on building a team that is capable, commercially minded and deeply invested in client outcomes. Her leadership reflects the values that continue to shape the agency — initiative, relationships, accountability, energy and getting the job done properly.

Lauren’s focus is not simply on creating better marketing. It is on building better businesses, stronger brands and more confident leaders through strategic thinking, clear communication and work that earns trust.

With more than 15 years’ experience across marketing, digital strategy and event management, Annie brings a rare balance of commercial thinking, campaign expertise and operational leadership to her role as General Manager at Round Square Marketing.

A long-standing member of the RSM team, Annie has played a central role in shaping and guiding campaigns for some of the region’s most recognised brands. Her experience spans strategic planning, digital performance, brand direction, event strategy and client management, giving her a strong understanding of how to connect marketing activity with measurable business outcomes.

Annie leads with structure, clarity and accountability, while bringing a calm energy that helps clients feel supported and confident throughout the process. She works closely with clients to understand their commercial objectives, refine campaign direction and ensure each project is guided by clear strategy, strong messaging and a focus on performance.

Internally, Annie plays a key leadership role across team management, workflow, digital systems and delivery standards. She is instrumental in guiding RSM’s campaign processes, performance frameworks and client experience, helping ensure the agency continues to deliver with consistency, transparency and momentum.

As one of RSM Academy’s key facilitators, Annie has coached and mentored hundreds of business owners, marketing managers and professionals across Australia, equipping them with practical knowledge and greater confidence in the fast-changing digital landscape.

Known for her sharp attention to detail, strategic mindset and calm, solutions-focused approach, Annie brings clarity and momentum to complex projects. She understands the pressure business owners and internal teams are often navigating, and is trusted for her ability to guide decisions, strengthen direction and keep work moving with purpose.

Lauren brings a considered mix of strategy, creative direction and hands-on delivery to her role as Account Manager at Round Square Marketing. With experience across in-house, freelance and agency environments, she has developed a commercially focused approach to marketing, supported by a strong background in design and a sharp eye for visual execution.

At RSM, Lauren works closely with clients from the early stages of strategic development through to the execution of key deliverables and campaign outcomes. She is not only focused on managing relationships and keeping projects moving, but on ensuring every touchpoint feels visually aligned, purposeful and connected to the broader brand direction.

Her strengths across website development, graphic design, digital campaigns, social media and content allow her to support clients with both strategic clarity and creative perspective. From concept to rollout, Lauren helps guide projects with structure, attention to detail and a strong understanding of how visual identity, messaging and execution work together to create impact.

Reliable, detail-driven and solutions-focused, Lauren plays a key role in helping clients bring their ideas to life and ensuring their brands show up with consistency, confidence and commercial intent.

With over six years’ experience across agency and freelance marketing, Michelle brings a grounded, strategic and highly organised approach to her role in Account Management at Round Square Marketing. Having worked across health, agriculture, eCommerce, real estate and trades, she understands that effective marketing is never one-size-fits-all. It requires clear thinking, strong coordination and the ability to translate business goals into practical, purposeful action.

Michelle’s strengths span campaign coordination, strategy, content, EDMs and digital advertising. She works closely with clients to bring structure to their marketing, connect the moving pieces and ensure each project is delivered with clarity and intention. Whether she is supporting a campaign rollout, refining messaging, coordinating content or guiding digital activity, Michelle brings a steady hand and a strong focus on outcomes.

Known for her honest guidance, hands-on approach and attention to detail, Michelle is passionate about helping clients feel more confident in their marketing direction. She combines creative thinking with practical execution, making her a valuable link between strategy, client communication and delivery.

With a background spanning video production, marketing and digital media, Hugh brings a story-first approach to his role as Creative Manager at Round Square Marketing. Based in Toowoomba and with experience across education, sport, community organisations and commercial business, he understands that strong video content must do more than look polished. It needs to capture attention, communicate a clear message and give audiences a reason to care.

Hugh’s strengths span video production, creative direction, content strategy and brand storytelling. He works closely with clients to uncover the people, ideas and stories behind their business before translating them into purposeful video content. From developing concepts and refining key messages to directing shoots and shaping the final narrative, Hugh considers how every visual, interview and moment contributes to the wider story.

Known for his collaborative approach, Hugh is passionate about capturing genuine moments that feel natural and authentic. He combines strong storytelling instincts with practical marketing insight to produce videos that connect with the right audience.

With over a year of industry experience, Mackenzie brings energy, creativity and a growing depth of marketing knowledge to her role as Marketing Coordinator at Round Square Marketing.

With a background in dance and creative expression, Mackenzie has a natural understanding of movement, visual storytelling and audience engagement. Since joining RSM, she has quickly built practical experience across a range of clients, with a strong focus on social media, content coordination and campaign support.

Mackenzie plays an important role in bringing social media activity to life including content creation, copywriting, scheduling and day-to-day campaign delivery. Her eye for aesthetics, willingness to learn and ability to adapt make her a valuable contributor across fast-paced projects where detail, timing and fresh thinking matter.

As she continues to grow within the industry, Mackenzie is developing her skills across digital marketing, design, client support and content strategy. She brings a positive, collaborative approach to the team and is known for her enthusiasm, strong work ethic and genuine commitment to improving with every project.

Mackenzie’s creative background, combined with her growing marketing experience, gives her a fresh perspective and a practical understanding of how strong content can help brands connect with their audience.