Clifford Gardens Shopping Centre campaigns project by Round Square Marketing

Clifford Gardens Shopping Centre

A refreshed digital strategy for one of Toowoomba’s most recognised shopping centres.

Clifford Gardens engaged RSM at an important stage in its marketing journey. While the centre already had an established presence, there was an opportunity to strengthen brand positioning, reach younger audiences and build deeper community connection through a more strategic approach to digital marketing.

RSM’s work began during the Christmas trading period in 2025, bringing a brighter, more contemporary and more engaging direction to the centre’s social media activity. That initial momentum has since developed into an ongoing partnership, with RSM working alongside Clifford Gardens’ internal marketing team across content, campaigns, e-newsletters, paid promotion and broader digital activity.

The initial Christmas campaign provided a clear starting point for the partnership, introducing a more playful and consistent visual and content direction during one of the centre’s busiest retail periods. The campaign was designed to lift visibility, encourage engagement and create a stronger connection with shoppers at a key time of year.

Since then, RSM has continued to support Clifford Gardens through an ongoing retainer, working as an extension of the internal marketing team. Our role includes social media management, content creation, copywriting, e-newsletters, paid promotion, retailer messaging and campaign support across seasonal retail activity, school holiday programs, in-centre activations, retailer spotlights, community-led content and key centre moments such as the return of Clifford the Bee.

The role has evolved from seasonal campaign delivery into a trusted support model built on strategy, responsiveness and a strong understanding of the centre’s audience.

Key project outcomes include:

  • 74% increase in reach compared with the same Christmas campaign period the year prior.
  • 3,480% increase in link clicks, driving significantly stronger campaign traffic.
  • 1,275% increase in page visits, reflecting stronger shopper interest and engagement.
  • 54.5% increase in content interactions across Clifford Gardens’ digital channels.
  • Nearly 500 new followers gained across December during a key retail trading period.
  • Stronger centre-wide communication, retailer messaging and community-focused content.
  • Ongoing partnership supporting clearer, more consistent and purposeful digital marketing.

A trusted marketing partnership helping Clifford Gardens strengthen its digital presence, connect with shoppers and support the centre’s broader campaign activity.

Testimonial

Clifford Gardens Shopping Centre engaged Round Square Marketing at an important stage in our digital marketing journey.

While we already had a marketing presence, we recognised the opportunity to strengthen our brand positioning, reach younger audiences and build deeper connections with our community through a more strategic approach.

The project began with the development of a comprehensive social media and digital marketing strategy. The RSM team worked closely with us to define content pillars, campaign priorities and brand positioning, while also establishing budgets, KPIs and reporting frameworks to guide our ongoing activity.

From there, the partnership moved into consistent content creation, social media management, targeted advertising and e-newsletters designed to drive store traffic and engagement. This structured approach has given Clifford Gardens a stronger digital presence, a clearer brand voice and a marketing strategy that continues to evolve based on performance insights.

Working with Round Square Marketing has ensured our digital activity is purposeful, strategic and focused on measurable results.

Amy Clarke
Marketing Manager, Clifford Gardens