Toowoomba Carnival of Flowers Lawn Party events project by Round Square Marketing

Toowoomba Carnival of Flowers Lawn Party

A premium Carnival launch event delivered with beauty, detail and festival-level impact.

The 2025 Toowoomba Carnival of Flowers Lawn Party brought together guests, sponsors, suppliers and stakeholders for an elegant evening in Queens Park, celebrating the beginning of the Carnival season. RSM was engaged as Event Manager to help transform a section of one of Toowoomba’s most iconic parks into a sophisticated spring-inspired event experience, complete with premium hospitality, floral styling, live entertainment, immersive activations and highly visual guest moments.

Our role spanned the full event ecosystem, from concept refinement and project management through to supplier procurement, stakeholder liaison, budget coordination, run sheet development, entertainment management, site logistics, styling coordination and on-the-day delivery. Managing more than 20 suppliers, RSM worked closely with Council, contractors, creatives and hospitality partners to bring together every detail of the Lawn Party experience.

Guests were welcomed with Pommery Champagne, floral gifting, live acoustic entertainment, roaming ballet performers, premium canapés, an oyster bar served from an ice sculpture, a sashimi carving station and interactive photo moments before transitioning into the main event space. The marquee experience featured a fairy light canopy, lounge settings, floral styling, signature cocktails, champagne activations, live food stations, dessert experiences, DJ and saxophone performances, electric violin, roaming entertainers and a dance floor.

Every element was designed to feel refined, immersive and unmistakably aligned with the colour, energy and elegance of Carnival.

Key project outcomes included:

  • Delivered a visually memorable event despite challenging weather conditions.
  • Showcased the strength of the creative concept and quality of the supplier team.
  • Led the real-time response alongside Council, suppliers and contractors.
  • Maintained guest safety while adapting operations and keeping the event moving.
  • Delivered a premium guest experience with strong sponsor and stakeholder engagement.
  • Showcased local and regional supplier capability throughout the event.
  • Generated significant photo, video and social media content from the activation.

A gorgeous Carnival event, delivered with creativity, collaboration and operational confidence at the centre.