Mort & Co King of the Mountain

A regional race carnival elevated through strategy, structure and local market knowledge.

Across a three-year contract term, RSM supported the growth of the Mort & Co King of the Mountain Horse Race & Carnival, Queensland’s richest provincial race, evolving from event promotion and marketing into broader event strategy, execution, sponsorship coordination and stakeholder management.

Our role expanded year-on-year, beginning with brand, digital and promotional support before growing into full carnival planning, event logistics, sponsorship management, campaign delivery and stakeholder coordination. Working closely with the Toowoomba Turf Club team, local and national sponsors, funding bodies, race participants and tourism stakeholders, RSM helped bring structure and momentum to a multi-event carnival experience. The current project page also notes our role in refreshing event branding across social media, email signatures and carnival coordination.

A growing event needed more than promotion. It needed strategic event leadership.

Our role expanded year-on-year, beginning with brand, digital and promotional support before growing into full carnival planning, event logistics, sponsorship management, campaign delivery and stakeholder coordination. Working closely with the Toowoomba Turf Club team, local and national sponsors, funding bodies, race participants and tourism stakeholders, RSM helped bring structure and momentum to a multi-event carnival experience. The current project page also notes our role in refreshing event branding across social media, email signatures and carnival coordination.

Over the contract term, RSM helped strengthen the event’s positioning, improve stakeholder alignment and support the delivery of multiple events under the King of the Mountain Carnival umbrella. A key strategic shift included supporting the move from the New Year period to the Toowoomba Show Holiday, creating a stronger platform for attendance, sponsorship and long-term growth. Our scope included marketing and media campaigns, event logistics, stakeholder management, sponsorship support and funding grant coordination.

A growing event needed more than promotion. It needed strategic event leadership.

Key project outcomes included:

  • Strengthened event positioning and alignment across the King of the Mountain Carnival.
  • Supported delivery of multiple events under the broader Carnival program.
  • Helped shift the event from New Year to the Toowoomba Show Holiday.
  • Created a stronger platform for attendance, sponsorship and long-term growth.
  • Delivered marketing, media, event logistics and stakeholder management support.Supported sponsorship activity and coordinated funding grant opportunities.

A regional racing event shaped for greater visibility, stronger partnerships and future momentum.

Testimonial

Lauren Hope, Annie Glover and the team were instrumental in the success of the Toowoomba Turf Club’s inaugural Mort & Co King of the Mountain event.

There is no doubt that the event’s success could be attributed to the sound marketing knowledge, sales strategies and all-round expertise of RSM. When it comes to localism, RSM live and breathe Toowoomba. The team has an enviable, intimate knowledge of the Garden City. Their contribution to the TTC’s event was invaluable. I would highly recommend RSM for any event management role it wished to pursue.

Lizzy King
Former Chief Executive Officer, Clifford Park / Toowoomba Turf Club