ManUp! Australia

A purpose-led health advocacy brand supported through strategy, campaigns, events and community action.

ManUp! Australia works to raise awareness of prostate cancer, promote early detection and support men and families through education, fundraising and community connection. RSM has supported the organisation across retained marketing, campaign strategy, event promotion, sponsorship communications, digital content and partnership activity, helping strengthen ManUp!’s position as a visible and credible men’s health advocacy brand.

RSM’s role spans far beyond event promotion. Our team supports ManUp! across strategic messaging, organic social media, digital campaigns, EDMs, fundraising communications, sponsorship collateral, merchandise promotion, website and ecommerce recommendations, roadshow content, PR-style communications and event delivery. This includes ongoing promotion of ManUp!’s Roadshow and education initiatives across corporate, mining and community settings, alongside major fundraising events such as the annual Long Lunch and Fashion Parade.

Through ongoing retained support, RSM has helped ManUp! build a more consistent, recognisable and impact-led presence across social media, events, partnerships and fundraising channels. The work has supported prostate cancer education, workplace awareness, regional outreach, merchandise promotion, sponsor visibility and major campaign moments.

The focus has remained clear: turn awareness into action, and action into long-term community impact.

Key project outcomes included:

  • Ongoing marketing support across content, campaigns, events and fundraising.
  • Promoting ManUp! Roadshows across workplaces, mine sites and regional communities.
  • Event marketing and sponsor support for the annual Long Lunch and Fashion Parade.
  • Support for the 2025 Long Lunch, raising $64,279.11 for prostate cancer awareness.
  • Campaign support for the 2026 La Vida Loca Long Lunch at Emporium Hotel Brisbane.
  • Partnership communications for ManUp! x Clayton’s Organic Beef and Meatstock.
  • Ambassador development and strategy, including Andrew McCullough’s role with ManUp!.
  • Website, ecommerce and merchandise recommendations to support donations and sales.
  • Content support for Man Up Mondays and mining awareness with Glencore and Hail Creek.
  • Social content linking ManUp!’s work to early detection, education and regional impact.

A long-term marketing partnership helping ManUp! grow from a cause-led movement into a scalable, visible and trusted health advocacy organisation.

Testimonial

Working with Round Square Marketing has been an absolute game changer for ManUp! Australia. Their team completely transformed our overall strategy, making our fundraising activities more cohesive than ever. From overhauling our social media presence to enhancing our website for better return, their expertise has been invaluable. The video storytelling and branded merchandise have also helped us spread awareness about prostate cancer education and awareness effectively. If you’re looking for a marketing agency that genuinely cares about your mission, I highly recommend Round Square Marketing, you can’t go wrong!

Leah Costello
ManUp Australia