The Avenues of Highfields

A long-term residential development brand built on trust, consistency and community connection.

The Avenues of Highfields needed a marketing partner who could support the growth of a major master-planned estate across every stage of its evolution. RSM has worked alongside the project team for more than 12 years to maintain momentum, drive enquiry and position The Avenues as one of the region’s most desirable places to live.

Across more than a decade, RSM has provided ongoing strategy, social media management, graphic design, campaign planning, content creation, media coordination and event promotion for The Avenues of Highfields. Our work has supported stage releases, resident communications, community events, branded precinct campaigns including The Elevation Precinct, and ambassador-led activity featuring Shane Webcke.

The focus has always been clear: keep the project visible, trusted and moving.

Key outcomes include:

  • Sustained marketing support across more than a decade of project growth.
  • Consistent social media and campaign activity across land releases and project milestones.
  • Graphic design support across digital, print, signage, event and campaign materials.
  • Promotion of major branded releases, including The Elevation Precinct.
  • Event and PR support to strengthen community connection.
  • Ambassador campaign support featuring Shane Webcke.
  • Drafting, management and promotional leverage of The Avenues’ successful UDIA Awards submission, which saw the estate named Queensland’s Best Residential Estate.

A trusted partnership supporting real estate marketing with consistency, credibility and local insight.

Testimonial

One of the very special things about Round Square Marketing is they know this place. They know the people. They have all the contacts.

Since Lauren and Annie came on board, this project has enjoyed tremendous success. The relationship has just grown and grown. They were with us for the long haul, not the short haul.

I couldn’t recommend RSM more highly. It is a very special agency. It is bespoke, and it will deliver you value-for-money outcomes.

In RSM, we trust.

Stephen Bowers
Project Director, The Avenues of Highfields