Teneo Group

A specialist contractor strengthened through strategy, content and credibility-led communications.

Teneo engaged RSM during a significant period of brand repositioning, leadership transition and marketing foundation-building. Our work began with a comprehensive marketing strategy that clarified how Teneo should present its capability, culture, project delivery and technical expertise, setting the direction for every piece of marketing activity that followed.

RSM’s partnership with Teneo moved well beyond social media management. Our team developed the strategic framework behind the brand’s external communications, then supported delivery across LinkedIn content, website planning, project storytelling, internal newsletters, leadership transition messaging, recruitment marketing, reporting, tender collateral and stakeholder communications.

The work was further strengthened by a two-day interstate content shoot, which created a rich library of professional photo and video assets designed to elevate Teneo’s brand presence across social media, website content, tenders, recruitment and internal communications.

Through ongoing strategic support, RSM has helped Teneo shift from reactive marketing activity to a more structured, credibility-led communications program. The initial strategy continues to guide content themes, project storytelling, website planning, recruitment messaging, internal communications and business development support.

The focus was clear: create a marketing foundation that gave Teneo the same level of clarity, credibility and confidence they bring to major project delivery.

Key outcomes include:
Development of a comprehensive marketing strategy to guide Teneo’s brand positioning, content pillars and phased marketing activity.
Strategic messaging support through a leadership transition, helping reinforce stability, continuity and market confidence.
Coordination of a two-day interstate content shoot, producing a large bank of evergreen photo and video assets for ongoing use.
Ongoing LinkedIn content planning, copywriting and scheduling to support capability, culture and project visibility.
Website audit, rebuild planning and content direction to better communicate Teneo’s capability, project scale and credibility.
Project storytelling support across key works, helping turn technical delivery into stronger public-facing proof points.
Internal newsletter and MD message support to strengthen culture, recognition and staff communication.
Recruitment marketing support, including campaign planning and creative direction for practical workforce attraction.
Tender and business development support, including collateral, staff CVs, project case studies and submission assistance.
Support for tender submissions that contributed to Teneo securing a major contract.

A strategic marketing partnership helping Teneo present its capability with clarity, confidence and commercial purpose.

Testimonial

“Working with Round Square Marketing has helped Teneo bring greater structure, clarity and confidence to the way we communicate as a business.

The team took the time to understand our industry, our people and the level of capability behind our work. Their strategic approach has helped us present Teneo more professionally across key touchpoints, while ensuring our marketing better reflects the scale and quality of the business.

RSM is responsive, considered and easy to work with. They feel like a trusted extension of our team, bringing the right balance of strategic thinking, practical delivery and genuine care for the outcomes they help us achieve.”

Mark Hughes
Managing Director, Teneo Group