Protea Place

Community campaigns built to raise funds, drive advocacy and mobilise meaningful action.

Protea Place engaged RSM as an outsourced marketing and campaign partner to lead the strategy, project management and delivery of several major fundraising and advocacy initiatives. From the 4 Pink Wheels Sleep Out campaigns to the We Stand With Protea Place movement, our role was to help raise awareness, attract media attention, engage stakeholders and drive support for vulnerable women across the region.

RSM provided end-to-end campaign management across strategy, messaging, branding, sponsorship materials, website updates, social media, paid advertising, media relations, launch events, participant communications, fundraising tools, content production, photography, videography, email marketing and event-day coordination. Following the success of 4 Pink Wheels, we were also engaged to lead the We Stand With Protea Place advocacy campaign, including the petition strategy, community rally, spokesperson content, media engagement and public mobilisation activity.

Across multiple campaigns, RSM helped Protea Place build public visibility, strengthen stakeholder engagement and generate meaningful support for its mission. The work combined fundraising, advocacy, events, PR and digital campaign delivery to create a stronger community voice around the organisation’s critical role in supporting women.

The objective was clear: turn community awareness into action.

Key outcomes include:
Successfully launched and delivered the inaugural 4 Pink Wheels Sleep Out campaign in 2024.
Coordinated and managed the expanded 2025 4 Pink Wheels campaign, supporting fundraising for the Women’s Accommodation Project.
Helped generate more than $150,000 through the inaugural 4 Pink Wheels campaign.
Supported fundraising momentum contributing towards the Women’s Accommodation Project, which now exceeds $830,000 raised.
Developed and managed the We Stand With Protea Place advocacy campaign.
Coordinated a large-scale community rally and petition campaign that attracted widespread public support and media coverage.
Secured extensive television, radio, print and digital media exposure across the Darling Downs region.
Mobilised ambassadors, sponsors, stakeholders, participants and community leaders to champion the cause.
Delivered integrated campaign management across strategy, events, PR, digital marketing, content production and community engagement.

Purpose-led campaigns delivered with strategy, care and community impact.

Testimonial

Round Square Marketing has become an extension of the Protea Place team.

From campaign strategy and event management through to media relations, fundraising initiatives and community advocacy, they consistently deliver above and beyond expectations. The 4 Pink Wheels campaigns and We Stand With Protea Place movement simply would not have achieved the reach, engagement and impact they did without the dedication, professionalism and strategic expertise of the RSM team.

They understand our mission, care deeply about our cause and continually find innovative ways to connect our community with the women we support.

Amanda Dalton
CEO, Protea Place