Menu
McConnell & Saldumbide Criminal Lawyers
A specialist legal brand refined for credibility, confidence and long-term growth.
McConnell & Saldumbide Criminal Lawyers engaged RSM to support the evolution of their brand as the firm grew its team, sharpened its market positioning and expanded its presence across Queensland. The objective was to create a professional, high-end and highly credible brand presence for a specialist criminal and traffic law firm.
RSM partnered with McConnell & Saldumbide across brand development, website design and ongoing marketing support. Our work included the firm’s rebrand, website development, copywriting, team bios, email signatures, graphic design support, sponsorship collateral, billboard campaign concepts and brand positioning as the firm expanded into regional markets.
Through a long-term partnership, RSM has helped McConnell & Saldumbide build a strong, professional and consistent brand presence across digital, print and outdoor channels. Each touchpoint has been designed to communicate specialist expertise, client confidence and a polished market position.
The focus was clear: build a brand presence that reflected the calibre of the firm’s legal representation.
Key outcomes include:
A refined brand identity that reflects the firm’s specialist legal expertise.
A professional website designed to clearly communicate services, team capability and client confidence.
Consistent collateral as the firm has grown, including new team bios and email signatures.
Ongoing graphic design support across sponsorship, campaign and brand assets.
Billboard concepts and messaging designed to position the firm strongly across regional Queensland.
Long-term brand consistency across all client-facing touchpoints.
A professional legal brand built on credibility, discretion and confidence.
Testimonial
We have worked with the team at Round Square Marketing across our rebrand, website redevelopment and ongoing marketing collateral as our firm has continued to grow.
From the beginning, we felt confident in their ability to understand our business, refine our brand and deliver work that reflects the professionalism of our firm. The communication has always been prompt, and the team consistently go out of their way to assist wherever possible.
We have been extremely happy with the outcomes and continue to value RSM’s support across our brand, website, design and campaign work.
Joe McConnell
Director, McConnell & Saldumbide Criminal Lawyers