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Hope Horizons
A sponsor storytelling campaign created to support a cause worth backing.
RSM donated time and expertise to support Hope Horizons in the lead-up to the Black Auto Group Hope Horizons Race Day, delivering a sponsor-focused video campaign designed to build momentum, recognise key supporters and bring deeper meaning to the event’s marketing.
The campaign centred on four videos featuring Level Electrical, Eureka Stud, Toowoomba Plumbing Solutions and Leroy Palmer Consulting Engineers. Filmed at each sponsor’s business, the videos highlighted the people and stories behind each organisation, giving sponsors the opportunity to share who they are, why Hope Horizons matters to them and why the organisation plays such an important role in the Toowoomba community.
RSM worked with Hope Horizons to create a content campaign that moved beyond standard sponsor recognition. The focus was on using video storytelling to highlight the people, values and local stories behind each business involved, creating content that felt personal, purposeful and closely connected to the cause.
Our role included creative direction, campaign strategy, video scripting, shoot planning, sponsor liaison, voiceover-led storytelling and social media content production. By filming directly with each sponsor, the campaign created a meaningful platform for local businesses to speak about their connection to Hope Horizons, while helping the organisation build awareness and momentum before race day.
The focus was clear: recognise the sponsors, tell the human story behind their support and reinforce why Hope Horizons is so important to the community.
Key Project Outcomes Include:
The campaign delivered four polished, purpose-led sponsor videos for Hope Horizons to use across social media and digital channels in the lead-up to race day. Each video helped elevate sponsor visibility while keeping the people, their stories and the cause at the centre of the campaign.
A donated campaign built on community, generosity and the belief that meaningful causes deserve meaningful storytelling. Testimonial Block
Testimonial
Round Square Marketing has helped us build real momentum for Floorworld Toowoomba.
From launching our new James Street showroom through to supporting our ongoing social media, promotions and the $10k for 10 Years campaign, the RSM team has helped us tell our story in a way that feels professional, local and genuine.
They understand the importance of connecting with homeowners, builders, tradies and the wider Toowoomba community, and their content, campaign ideas and trade-focused approach have helped us show people what Floorworld Toowoomba is all about.
The team is proactive, organised and easy to work with, and their support has made a real difference to the way our business shows up in market.
Katie West
Owner, Floorworld Toowoomba
