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Hope Horizons
A sponsor storytelling campaign created to support a cause worth backing.
RSM donated time and expertise to support Hope Horizons in the lead-up to the Black Auto Group Hope Horizons Race Day, delivering a sponsor-focused video campaign designed to build momentum, recognise key supporters and bring deeper meaning to the event’s marketing
The campaign centred on four videos featuring Level Electrical, Eureka Stud, Toowoomba Plumbing Solutions and Leroy Palmer Consulting Engineers. Filmed at each sponsor’s business, the videos highlighted the people and stories behind each organisation, giving sponsors the opportunity to share who they are, why Hope Horizons matters to them and why the organisation plays such an important role in the Toowoomba community.
RSM worked with Hope Horizons to create a content campaign that moved beyond standard sponsor recognition. The focus was on using video storytelling to highlight the people, values and local stories behind each business involved, creating content that felt personal, purposeful and closely connected to the cause.
Our role included creative direction, campaign strategy, video scripting, shoot planning, sponsor liaison, voiceover-led storytelling and social media content production. By filming directly with each sponsor, the campaign created a meaningful platform for local businesses to speak about their connection to Hope Horizons, while helping the organisation build awareness and momentum before race day.
The focus was clear: recognise the sponsors, tell the human story behind their support and reinforce why Hope Horizons is so important to the community.
Key Project Outcomes Include:
- The campaign delivered four polished, purpose-led sponsor videos for Hope Horizons to use across social media and digital channels in the lead-up to race day.
- Each video helped elevate sponsor visibility while keeping the people, their stories and the cause at the centre of the campaign.
A donated campaign built on community, generosity and the belief that meaningful causes deserve meaningful storytelling. Testimonial Block
Testimonial
It was a pleasure working with the Round Square Marketing team. They generously donated their time and delivered the project with care and professionalism from start to finish.
The process was well coordinated throughout, and the final content gave our sponsors strong recognition while highlighting the Hope Horizons cause and the impact the organisation has on local families.
Jules Nitschke
President, Hope Horizons
