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Floorworld Toowoomba

A showroom launch evolved into sustained local brand momentum.

Floorworld Toowoomba partnered with RSM to launch its new James Street showroom and continue building its local market presence through strategic social media management, content production, digital marketing and promotional campaign activity.

From the showroom launch through to the $10k for 10 Years campaign, RSM has helped position Floorworld Toowoomba as a trusted local destination for flooring and window furnishings across homes, renovations, trade projects and commercial spaces.

RSM developed and delivered an integrated marketing approach for Floorworld Toowoomba, beginning with the new showroom launch and continuing through ongoing digital marketing, content production and campaign support. The work has included campaign strategy, social media management, Meta advertising, graphic design, Reels, photography, radio, EDMs, PR support, event marketing and trade-focused outreach.

The initial launch campaign focused on building awareness, telling Katie and Josh West’s local business story, showcasing the showroom transformation and strengthening relationships with builders and trade audiences. From there, the partnership expanded into ongoing content and campaign delivery, including staff-led Reels, installation highlights, showroom content, supplier features and the $10k for 10 Years campaign.

The strategy has been clear: build local visibility, strengthen trade connection and keep Floorworld Toowoomba front-of-mind beyond the showroom launch.

Key project outcomes include:

  • 249,900+ total campaign views across Facebook and Instagram during the showroom launch.
  • Strong increases in reach, profile visits, website clicks and social follower growth.
  • 126 radio spots delivered across HIT Toowoomba as part of the launch campaign.
  • Radio activity generated almost three times the value of the original media investment.
  • Ongoing social media, project content, EDM and Meta advertising support post-launch.
  • $10k for 10 Years campaign drove customer engagement and increased in-store activity.
  • Stronger supplier recognition and reinforcement of Floorworld Toowoomba’s local presence.
  • Sustained marketing support building a more recognisable and consistent local brand.

A sustained marketing partnership helping Floorworld Toowoomba move from a showroom launch moment into an ongoing, recognisable local brand presence.

Testimonial

Round Square Marketing has helped us build real momentum for Floorworld Toowoomba.

From launching our new James Street showroom through to supporting our ongoing social media, promotions and the $10k for 10 Years campaign, the RSM team has helped us tell our story in a way that feels professional, local and genuine.

They understand the importance of connecting with homeowners, builders, tradies and the wider Toowoomba community, and their content, campaign ideas and trade-focused approach have helped us show people what Floorworld Toowoomba is all about.

The team is proactive, organised and easy to work with, and their support has made a real difference to the way our business shows up in market.

Katie West
Owner, Floorworld Toowoomba