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The Southern Hotel
A long-term hospitality marketing partnership built on consistency, personality and local connection.
The Southern Hotel needed a marketing partner who could keep pace with a busy, multi-layered hospitality venue. From dining, live sport and daily specials to functions, promotions and new venue spaces, RSM has helped keep the brand visible, active and connected to the Toowoomba community.
RSM has worked with The Southern Hotel for close to six years, delivering ongoing social media management, content coordination, campaign planning, graphic design and digital marketing support. Our role has included coordinating regular photo and video content, developing branded social media assets, managing organic content schedules, supporting venue promotions and building campaigns around major moments, including the launch of The Lookout.
Through consistent creative execution and proactive campaign support, RSM has helped The Southern Hotel maintain a strong, locally recognised digital presence across key hospitality periods, venue updates and community moments.
The focus has always been clear: keep the brand recognisable, relevant and aligned with the energy of the venue.
Key project outcomes include:
Built and maintained a consistent digital presence for one of Toowoomba’s leading hospitality venues.
Supported major venue campaigns and launches, including the promotion of The Lookout as a new event and function space.
Delivered ongoing content across food, beverage, live sport, entertainment, venue culture and community moments.
Created high-performing social content, including an Instagram Reel that reached more than 200,000 views and generated over 14,000 shares.
Strengthened The Southern Hotel’s brand personality through professional design, strategic planning and relatable, audience-first content.
Continued to support the venue with proactive campaign ideas, social media coordination and creative execution across key hospitality periods.
A hospitality brand kept front-of-mind through consistent content, smart campaigns and local market understanding.
Testimonial
We’ve been working with Round Square Marketing for close to 6 years now, and they’ve become an integral part of our team at The Southern Hotel. Lauren and her team genuinely understand our business and the local community, which shows in every campaign and idea they deliver.
From managing our social media and digital presence to supporting our larger campaigns and events, nothing is ever too much trouble. They are creative, proactive, and always bring fresh ideas that align perfectly with our brand. It’s a rare thing to find an agency that blends professionalism with such a personal touch, but Round Square does exactly that. We couldn’t recommend them more highly to any business looking to take their marketing to the next level.
Glenn Morton
The Southern Hotel