Super Rooster

A Toowoomba icon strengthened through strategy, content and a distinctive digital voice.

RSM first partnered with Super Rooster in June 2025 through a digital marketing retainer focused on refreshing the brand’s social media presence and developing a tone of voice that felt true to the brand — witty, local, confident and unmistakably Super Rooster.

What began as a social media refresh has grown into a trusted ongoing marketing partnership, supporting Super Rooster across strategy, campaign coordination, content creation, copywriting, paid promotion, graphic design, PR and broader digital activity.

Super Rooster already had strong local recognition and deep community loyalty. RSM’s role was to turn that existing brand equity into a more consistent, strategic and high-performing digital presence.

Our work has included leading the social media campaign that supported Super Rooster’s Queensland’s Best Burger Joint win, helping mobilise community support, build local pride and amplify the result across digital channels. We also supported the 80s-inspired campaign celebrating the brand’s legacy, including the ideation and project management of four new television commercials to ensure the campaign direction remained consistent across broadcast, digital and social.

Beyond these major campaign moments, RSM has continued to support Super Rooster through ongoing social media management, paid promotion, merchandise marketing, creative video content across Instagram, Facebook and TikTok, and day-to-day marketing coordination. The strategy has centred on protecting what locals already love about the brand, while giving Super Rooster a sharper, more visible and more engaging digital presence.

The strategy has been clear: build on the brand’s existing loyalty, strengthen its voice and create marketing that feels genuinely Super Rooster.

Key project outcomes include:
1.5 million Instagram views since June 2025
4.5 million Facebook views since June 2025
651,000 TikTok views since launch
2,100 new Instagram followers
3,000 new Facebook followers
TikTok profile launched and grown to nearly 1,500 followers
Digital campaign support for Super Rooster’s Queensland’s Best Burger Joint win
Ideation and project management of four 80s-inspired television commercials
Ongoing merchandise promotion and paid social activity and high-performing social video content
Stronger online conversation and in-store customer recognition of the brand’s content

A trusted marketing partnership built on local insight, strategic content and a clear respect for one of Toowoomba’s most iconic brands.

QLD's Best Burger

The work has strengthened Super Rooster’s position as one of Toowoomba’s most recognisable food brands, with campaign support spanning the Queensland’s Best Burger Joint win, the 80s television campaign, ongoing merchandise promotion and high-performing social video content. Each campaign has been guided by a clear understanding of the brand’s tone, audience and local significance.

Testimonial

Super Rooster has always had strong support from the Toowoomba community, but since working with Round Square Marketing, we’ve noticed a real shift in how customers are engaging with the brand — both online and in store.
We now regularly have customers commenting on our social media content in person, whether they are long-term locals, new customers or people we have never met before. That level of feedback has really stood out.

The RSM team work closely with us and are frequently on-site capturing content that feels relevant, timely and true to the brand. They understand our humour, our customers and the local opportunities that help keep Super Rooster feeling fresh and current.

We have seen strong growth in views and engagement, but what we value most is the conversation and momentum they have helped create around the brand. Our content is being shared, talked about and laughed about in a way we had not experienced before.

RSM has brought new energy and relevance to our digital presence, and their support has had a really positive impact across the business.

Kris Klarich
Owner, Super Rooster