Loulaki

A Mediterranean restaurant brand launched with colour, intrigue and immediate local momentum.

Loulaki entered the Toowoomba dining scene with a distinct identity, a strong visual presence and a launch campaign designed to build anticipation before opening. RSM developed the brand and graphic identity, then delivered a social-first campaign that turned pre-opening curiosity into followers, waitlist registrations, bookings and local buzz.

From brand identity and graphic direction to teaser content, influencer storytelling, social media setup, paid ads, email marketing, PR and launch event support, our team delivered a multi-channel campaign that made Loulaki feel established from day one. The rollout moved through carefully planned stages, supported by a waitlist landing page, EDM activity, content shoots, local media outreach and a VIP opening event.

The goal was not just to launch a restaurant. It was to create a brand people wanted to experience.

Key project outcomes included:

  • Grew Loulaki’s social media community to 2,700+ followers in three weeks.
  • Generated 219 waitlist submissions through the dedicated launch landing page.
  • Achieved 21,450 website views from launch through to project completion.
  • Drove 1,000+ booking-focused link clicks through paid social activity.
  • Built strong early awareness, website traffic and booking intent before opening.
  • Established Loulaki as a recognised part of Toowoomba’s dining scene by launch week.

By opening week, Loulaki had already earned its place in the Toowoomba dining conversation.

Testimonial

From the outset, the Round Square Marketing team understood our vision for Loulaki Restaurant and worked tirelessly to bring it to life. Their expertise in crafting a captivating branding and graphic identity truly captured the essence of our ethos, resonating perfectly with our target audience. The VIP opening event they orchestrated was nothing short of spectacular, setting the stage for our grand entrance into the local dining scene.

One of the standout strategies of the campaign was their use of influencer marketing. By partnering with influencers who aligned with our brand values, Round Square Marketing helped us achieve incredible results. In just 3 weeks, we gained over 2,700 social media followers, a testament to their strategic approach and dedication to our success. Their social media campaign propelled us to new heights of visibility and engagement, laying the foundation for our ongoing success. We simply wouldn’t have been so busy from the outset if it wasn’t for all their work!

Ceyda Saggers
Former Owner, Loulaki