Terragen + Naturalift

A regional product launch evolved into a trusted multi-brand marketing partnership.

What began as a Darling Downs campaign for Terragen Probiotic for Ruminants has grown into ongoing outsourced marketing support across agricultural biologicals, ruminant probiotics, microbial plant stimulants and consumer gardening – helping Terragen connect with producers, retailers and everyday Australian gardeners.

RSM first partnered with Terragen to support the regional launch of Terragen Probiotic for Ruminants, translating technical product information into practical, evidence-led messaging for producers across the Darling Downs. As momentum grew, the campaign expanded Australia wide, supported by paid media, eCommerce optimisation, social content, email marketing and direct-to-farmer conversion activity. The relationship has since evolved into ongoing support across Great Land Plus, Mylo and the launch of Naturalift – Terragen’s move into the B2C gardening market.

Across the partnership, RSM has helped Terragen move from a regional product campaign into a coordinated multi-brand marketing program with national reach and consumer-market capability. Our work has supported website updates, eCommerce pathways, email automation, social media management, paid advertising, PR, outdoor advertising, retail collateral, content creation and day-to-day campaign delivery.

The role has grown with the brand: from campaign support to embedded marketing partner.

Key project outcomes include:

  • Supported the evolution of Terragen Probiotic for Ruminants from a Darling Downs launch into an Australia-wide sales campaign.
  • Built and optimised direct-to-farmer eCommerce funnels across Meta, Google, email and website channels.
  • Increased online visitors by 63.03% and page views by 35.01% during the TPR campaign.
  • Achieved strong TPR social growth, including +282.9% Facebook views, +325.5% Facebook link clicks, +115.7% Instagram views and +250% Instagram link clicks.
  • Delivered an average 44.4% EDM open rate and 7.35% click rate for the TPR sales campaign.
  • Supported the launch of Naturalift into the Australian consumer gardening market, delivering 1.26M+ paid impressions and attracting 12,323 new users to the website.
  • Developed Naturalift’s launch infrastructure across website content, eCommerce pathways, email automations, social profiles, paid media, photography, PR materials, influencer outreach and retail collateral.
  • Continued ongoing retainer support across the Terragen portfolio, including content planning, EDMs, website updates, campaign activity, database management, paid media and strategic marketing support.

A long-term marketing partnership built on technical understanding, practical execution and measurable growth.

Testimonial

Round Square Marketing has become our strategic outsourced marketing agency, supporting Terragen and Naturalift across a broad and growing scope of work.

Without an internal marketing team, we rely on RSM to bring structure, direction and consistency across our marketing activity – from campaign strategy, digital advertising, social media and email marketing through to website updates, product communications, PR, retail collateral, content creation and sales support materials.

What has stood out is their ability to understand a technical and evolving category, then translate that into clear, practical and commercially relevant marketing across multiple audiences. Their support has helped us communicate more consistently, respond quickly to opportunities and maintain momentum across both our agricultural and consumer-facing brands.

RSM is a proactive and trusted partner who understands the bigger picture of our business, not just the next campaign.

Graham Page
Business Development Manager, Terragen Biotech