Clayton’s Organic Beef

A premium regional beef brand strengthened through strategy, storytelling and ambassador-led visibility.

Clayton’s Organic Beef engaged RSM to help shape a more strategic marketing direction for a family-owned, certified organic beef brand with strong regional roots and growing domestic and international opportunity. Our role has focused on translating the Clayton family’s story, product quality and paddock-to-plate credibility into clear, consistent and commercially useful marketing.

RSM has supported Clayton’s Organic Beef across marketing strategy, brand positioning, content planning, social media management, campaign development, digital advertising direction, website, retail collateral, stockist support, event activation planning and partnership communications. A key focus has been leveraging the ambassadorship with Kurt Capewell, using his profile, regional connection and community relevance to strengthen product awareness, build trust and create more engaging content opportunities across digital, retail and event channels.

The strategy has been clear: connect the strength of the story with the right channels, partnerships and consumer touchpoints.

Through ongoing strategic marketing support, RSM has helped Clayton’s Organic Beef create a more consistent and purposeful brand presence across social, digital, retail, partnership and activation channels. The work has supported brand awareness, product education, retailer confidence and stronger visibility around the Clayton family, Tulloch Brae, certified organic production and “The Clayton’s Organic Way.”

Key outcomes include:

  • Development of broader marketing strategy to support domestic, retail, wholesale and export growth opportunities.
  • Ongoing social media management, content planning and campaign support.
  • Strategic use of farm, family and provenance-led storytelling to strengthen audience connection.
  • Ambassador campaign support featuring Kurt Capewell, including content planning, video coordination and promotional direction.
  • Campaign development and activation planning for Clayton’s Organic Beef Jerky.
  • Partnership communications and promotional support for Clayton’s Organic Beef x ManUp! Australia.
  • Event and activation planning, including Meatstock and product sampling opportunities.
  • Website redesign and digital presence support.
  • Retail and wholesale support collateral, including brand alignment guidance, organic certification messaging and point-of-sale material.
  • Development of marketing tools to help stockists and retail partners represent the brand consistently and confidently.

A strategic marketing partnership helping a family-owned organic beef brand grow visibility, strengthen trust and show up consistently across every customer touchpoint.

Testimonial

Round Square Marketing has helped us take a much more strategic approach to the way we market Clayton’s Organic Beef.

They have worked closely with us to understand our family story, our certified organic production, our retail and wholesale opportunities, and the direction we want to take the brand. Their support has covered so many areas of our marketing, from strategy, social media and campaign planning through to website development, content, retail collateral, event activations and partnership communications.

A key part of their work has also been helping us leverage our ambassadorship with Kurt Capewell in a way that feels authentic to our brand and aligned with our values. RSM has helped us turn that opportunity into stronger content, clearer messaging and greater visibility for Clayton’s Organic Beef.

They are proactive, thoughtful and commercially focused, and they genuinely care about helping us grow the brand in a way that reflects who we are and where we come from.

Jackie Sargood
Clayton’s Organic Beef