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BioHub Solutions
A science-led marketing strategy built to make biological solutions clearer and more credible.
BioHub Solutions operates in a complex agricultural category where growers are often faced with big product claims and technical language. RSM was engaged to help translate BioHub’s science, product range, BioPlan data and grower-first philosophy into clear, consistent marketing that builds trust and supports better decision making.
RSM developed a marketing strategy built around education, consistency and commercial support. Rather than leading with product-first messaging, the strategy positioned BioHub through the “why” behind its work – soil health, crop performance, nutrient efficiency, data-backed decisions and long-term sustainability.
RSM helped BioHub create a more structured, science-led marketing presence across social, digital, email and campaign channels. Technical topics such as EC, nitrogen and sulphur, biological performance, BioPlan results and product application were translated into accessible grower-facing content across reels, carousels, EDMs, scripts and campaign assets.
The focus was clear: make the science easier to understand, without watering down the credibility behind it.
Key project outcomes included:
A clearer and more consistent BioHub brand presence across social, digital, email and campaign channels.
Stronger positioning of BioPlan as the proof-led framework behind BioHub’s approach.
Education-led content that simplified complex agricultural science for growers and partners.
Support for key product and campaign activity, including BioPlan Journal promotion and Energise-NS messaging.
Improved readiness for retail, wholesaler and partner conversations through more structured collateral and messaging.
A reliable outsourced marketing framework supporting BioHub’s broader growth priorities.
A marketing approach grounded in data, soil health, grower outcomes and long-term sustainability- not generic product promotion.
A more credible marketing platform for a brand helping Australian growers make better biological decisions.
Testimonial
The Round Square Marketing team have quickly become an integral part of our business. They quickly picked up what we wanted, came up with a strategy and then have delivered consistently every month. Despite previously not having a lot of agriculture experience, the team have quickly adapted and I would strongly recommend them for ANY business.
Glenn Perkins
CEO, BioHub Solutions
