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Preston Manor
A regional wedding venue relaunched with romance, clarity and commercial intent.
Following the relaunch of Preston Manor under new ownership, RSM was engaged to reposition the venue as a premium, story-led wedding and events destination. Across brand direction, website, content, EDM, social media and paid campaigns, we helped rebuild market awareness and turn renewed interest into qualified wedding and event enquiries.
Our work included a full digital refresh, website updates, social media management, Meta advertising, EDM setup, automated sales funnels, wedding package development, branded collateral and campaign-level content production in collaboration with Helios Studios. The campaign centred around a cinematic content suite, Open Day promotion and a six-month digital marketing rollout designed to reintroduce Preston Manor to engaged couples, event hosts, vendors and the wider Toowoomba community.
The strategy was built around three priorities: awareness, attendance and conversion.
Key project outcomes included:
- Generated 100+ qualified wedding and event leads through the relaunch campaign.
- Reached 145,000+ people through targeted paid social advertising activity.
- Delivered 214,000+ campaign impressions across paid social channels.
- Increased website and landing page activity following the venue relaunch.
- Open Day activity drove attendance, follow-up enquiries and confirmed bookings.
- Automated enquiry flows created a stronger system for managing future leads.
- Wedding packages and Mailchimp integration improved ongoing lead nurturing.
A refreshed venue story, backed by the digital systems to turn interest into action.