ABOUT
Round Square Marketing
Let us tell your story.
Round Square Marketing is a full-service,boutique marketing and communications agency that specialises in helping business owners,government agencies and charities deliver their key messages in a way that is effective,efficient –and gets results.
But what really is a full-service,boutique marketing and communications agency? It’s so surprising how many people ask us what marketing actually is and our response is generally something like this:
We are business strategists,communication experts,brand developers,event managers,graphic designers,social media guru’s,advertising buyers,trailblazers,we are relationship builders and people connectors.
We are a business’ outsourced marketing department!
So,if a business has an idea,we can help them say it,design it,imagine it,transform it,plan it,create it,develop it,build it and implement it.
Established in 2013 we have worked hard to cement our reputation as an industry leader. Our main specialty lies in our ability to innovate and build trusted relationships with clients to deliver outstanding results through cost-effective,creative,and innovative marketing campaigns.
Think of Round Square Marketing as your outsourced marketing department. Giving you access to Marketing Strategists,Graphic Designers,Copy Writers,PR Specialists,Social Media Managers and Web Developers.
Whether you are a start-up,an established company,not-for-profit or anything in between our marketing capabilities will allow you to reimagine the way you do business.
MEET
THE TEAM
We are bold,
we inspire,
we are leaders
Our team brings over 38 years of executive level marketing experience across a variety of industries,including government,not-for-profit,and corporate. But don’t let the fancy titles fool you. We are straight-shooters,who appreciate clear communication –determined to deliver big results.
We don’t just work for your business –we become an integral part of your team with a shared vision of success because after all your success is our success!
Lauren Hope
Director
Strategy &
Business
Coaching
Event &
Project
Management
PR, Media
& Promotion
Digital
Marketing &
Social Media
Design, Branding &
Communications
RSM Academy,
Digital & Social
Media Training
A natural-born partner, Lauren is known for her genuine approach to building trusted and enduring relationships. Clients value her for her strategic insight, professionalism, no-nonsense perspective, and sharp sense of humour — qualities that have cemented her reputation as one of Southern Queensland’s most respected marketing innovators.
With over 20 years’ experience across multiple industries and sectors, Lauren has become a key thought-leader in the region’s marketing landscape. In 2013, she founded Round Square Marketing in response to a gap she recognised in the market: the need for innovative, practical, and agile marketing solutions. What began as a one-woman vision has since grown into a full-service agency with a reputation for delivering strategy, creativity, and measurable results.
Today, Lauren divides her time between developing high-level campaign strategies across the RSM client portfolio and working closely with her team of Strategists to implement, adapt, and analyse client outcomes. Her deep knowledge of both the marketing industry and the Toowoomba region is irreplaceable, shaping the agency’s unique ability to connect national-level strategy with local insight.
As a leader, Lauren is committed to continual learning and growth. She drives the upskilling of her team, diversifies and consolidates their capabilities, and ensures RSM remains ahead of market conditions — safeguarding the long-term sustainability of the agency and its clients. Her contribution to business and marketing excellence has been recognised widely, with accolades including Finalist in the Women in Business Awards (2017), the Australian Institute of Management’s Young Manager of the Year Awards (2013), and the Fairfax Employment Marketing Awards (2011).
Optimistic, compassionate, dedicated, and fiercely determined — Lauren’s leadership style embodies the very ethos of Round Square Marketing. She is not only the agency’s founder but also its driving force, guiding clients and colleagues alike with clarity, creativity, and conviction.
Annie Glover
General Manager
Strategy &
Business
Coaching
Event &
Project
Management
PR, Media
& Promotion
Digital
Marketing &
Social Media
Design, Branding &
Communications
RSM Academy,
Digital & Social
Media Training
With over 13 years’ experience in marketing and event management, Annie brings both entrepreneurial insight and marketing expertise to every project she touches. Having navigated the complexities of business herself, she understands first-hand the vital role marketing and public relations play in attracting, retaining, and growing a loyal customer base.
For more than eight years, Annie has been an integral part of Round Square Marketing, playing a pivotal role in driving the success of countless client campaigns. Known for her intricate eye for detail, passion for business, and unwavering commitment to clients, she thrives on brainstorming fresh ideas, fine-tuning strategies, and seeing them executed seamlessly — all while keeping a sharp focus on results. Annie also leads the team in all things Meta and Google Ads, bringing nationally recognised campaigns under her wing and ensuring clients achieve outstanding performance across digital channels.
Annie’s influence extends beyond client campaigns. As one of RSM Academy’s key facilitators, she has coached and mentored more than 500 small to medium-sized business owners, marketing managers, and administrative professionals across Queensland. She relishes the opportunity to share her knowledge and empower others to grow their confidence and skillsets in the ever-evolving digital landscape.
What sets Annie apart is her ability to balance creativity with strategy — ensuring every initiative not only looks great but also delivers tangible outcomes. Her collaborative approach and drive to see her clients succeed have cemented her reputation as a trusted partner and advisor within the RSM team.
Sarah Todd
Account Manager
Strategy &
Business
Coaching
Event &
Project
Management
PR, Media
& Promotion
Digital
Marketing &
Social Media
Design, Branding &
Communications
Sarah brings a vibrant energy and creative edge to the RSM team. With over 15 years experience and a strong foundation in digital marketing, she thrives on building campaigns that not only capture attention but leave a lasting impression. Her professional journey has been shaped by a passion for storytelling and a knack for transforming fresh ideas into strategies that truly connect with audiences.
For Sarah, marketing is more than just strategy — it’s about crafting experiences that amplify brand presence and spark engagement. Whether she’s developing innovative social campaigns, brainstorming creative concepts, or diving into the latest trends, Sarah approaches every project with enthusiasm and determination.
Beyond her professional role, Sarah is driven by collaboration. She loves working alongside clients and colleagues to bring concepts to life, ensuring every campaign feels both authentic and impactful.
Lauren Sabti
Senior Marketing Coordinator
Strategy &
Business
Coaching
Event &
Project
Management
PR, Media
& Promotion
Digital
Marketing &
Social Media
Design, Branding &
Communications
With years of experience across in-house, freelance and agency roles, Lauren brings a well-rounded, commercially focused approach to her role as Senior Marketing Coordinator at RSM. Her background across a range of industries allows her to translate business objectives into clear, practical marketing solutions.
Lauren’s core strengths sit in website development and graphic design, where she works hands-on with clients to deliver digital experiences that are both visually polished and highly functional. She manages website projects from concept through to launch, ensuring each build is strategically aligned, user-focused and on brand.
Alongside this, Lauren supports clients across social media, digital campaigns and content execution, acting as a reliable point of contact who keeps projects on track. With a detail-driven mindset and a strong creative eye, she helps brands show up with clarity, consistency and confidence.
Mackenzie McCauley
Marketing Coordinator
Strategy &
Business
Coaching
Event &
Project
Management
PR, Media
& Promotion
Digital
Marketing &
Social Media
Design, Branding &
Communications
Mackenzie is a vibrant and motivated Marketing Assistant who brings a unique background in dance and creative expression to the RSM team. Her natural energy, adaptability, and collaborative spirit make her an asset in fast-paced, campaign-driven environments where fresh ideas and quick thinking are essential.
Although new to the industry, Mackenzie has quickly proven her ability to absorb knowledge and apply it with confidence. She plays a key role in supporting complex projects, from assisting with social media rollouts and content scheduling to coordinating campaign logistics. With a sharp eye for aesthetics and a strong work ethic, she consistently adds value to both creative and strategic processes.
Passionate about learning and growth, Mackenzie thrives on contributing innovative ideas and refining her skills across digital marketing, design, and client support. Her enthusiasm and commitment ensure she’s not only keeping pace but also helping drive the success of the projects she’s involved in.
Emily Kemp
Marketing Coordinator
Strategy &
Business
Coaching
Event &
Project
Management
PR, Media
& Promotion
Digital
Marketing &
Social Media
Design, Branding &
Communications
Emily is a dynamic Marketing Coordinator with a strong background in social media management, influencer marketing, creative direction, and graphic design. With a genuine love for content creation and design, she has valuable experience working across key Australian retail brands, bringing bold, engaging campaigns to life. Her ability to balance creativity with strategy allows her to amplify brand presence and craft campaigns that connect authentically with audiences.
Her expertise spans influencer partnerships, content creation, event coordination, design, and Meta performance. Passionate about content creation, Emily thrives on developing visually appealing, on-trend, and brand-aligned assets that leave a lasting impression. She has a keen eye for detail, ensuring every piece of content feels clean, intentional, and true to brand identity.
With a collaborative approach and a love for storytelling, Emily brings fresh energy and innovative ideas to the RSM team, helping clients optimise their reach and grow meaningful brand awareness.
Our
Approach
Your outsourced marketing department
Imagine accessing a highly experienced marketing team to deliver against your business goals – at a fraction of the cost of hiring?
Round Square Marketing enables businesses to do just that. We provide industry leading marketing solutions that support commercial return for our clients.
Our full-service marketing capabilities are managed by a team of highly qualified experts. Our secret power is to work alongside you to tailor marketing efforts without adding unnecessary fixed costs to your business.
Meaning you can get on doing what you do best – running your business. Assured by knowing a team of qualified marketing professionals will take care of the rest.
Speak to us about how we can partner as your in-house marketing team - outsourced.
MONTHLY RETAINERS
Need us to be your in-house marketing team?
In our experience, no two businesses are the same. Which is why we offer our clients tailored monthly packages (retainers) that meet business objectives and deliver results.
From graphic design requirements to social media management, email marketing and more. Our highly experienced marketers will become a true extension to your business and a part of your team.
Together, we look at your marketing requirements, review your budget and develop a plan including dedicating hours and deliverables per month.
Each month, we review your marketing activity and results, which we then use to optimise your ongoing marketing activity – focusing on those with the highest ROI.
Whilst, planning and preparation is our ethos, we understand that business priorities and external factors can change. In these circumstances our team are equipped to respond efficiently – meaning you are enabled to manage your business effectively.
PROJECTS
Have a big idea you need delivered?
Do you have a one-off project you need delivered? Well, you need Round Square Marketing.
Like anything in business, decision making often comes down to return on investment. Which is why our project services have been delivering outstanding results for small businesses, corporates, and not-for-profits on budgets big and small.
From fast-paced marketing and event collateral to large-scale strategic thinking and disruptive digital solutions. Our in-house team of highly experienced marketers work with you to understand your business, identify your needs, map a marketing solution, and then develop a project plan to deliver.
Our capability to produce marketing projects to meet client objectives, deliver on-time and to budget is second to none – and something we are incredibly proud of.
OUR VISION,
MISSION & VALUES
Our personal commitment to our business, our clients and the community we live in.
Vision
To be Southern Queensland’s most dynamic marketing agency.
Mission
To provide outstanding marketing results to our clients through innovation, creativity, flexibility, and strategic thinking.
Values
The team at Round Square Marketing are committed to our values in everything we do.
Building trusted relationships – Without our clients our business does not exist. We are about delivering results and having a sustainable business – which means we’re in it for the long game. By creating and delivering solid marketing strategies our clients achieve success. And when they thrive – we achieve our success.
Honesty & integrity – Is what underpins our behaviours and actions. You can trust us to be open and clear when communicating with you across every aspect of our work. We go above and beyond to ensure we walk-the-walk.
Innovation, quality & consistency – We pride ourselves on our ability to continually raise the bar when it comes to design, strategy, and execution.
We are bold, we inspire, we are leaders.
Community
Minded
At Round Square Marketing we are committed to giving back to our local community. We do this through supporting charities and not-for-profit organisations through sponsorships, donations and offering our professional services. The charities we support are:
