In partnership with Momentum Mental Health,Round Square Marketing proudly delivered a multi-channel campaign for the FKG Group Resilience Trek Kokoda 2025,raising over $161,000to support vital,free mental health services across regional Queensland.
The campaign rolled out in two key phases:
- Trekker Recruitment (Late 2024)– We developed branding and messaging that resonated with our community,attracting 19 passionate individuals to take on the 96km Kokoda Track.
- Fundraising Campaign (Early 2025 – June 2025)– From digital donation drives to traditional PR,we executed a high-impact strategy to raise awareness and generate donations,culminating in an incredible final result.
Our scope included:
Full campaign branding and creative direction
Website development and donation platform integration
Ongoing communications and collateral for trekkers
Social media management (paid+organic),photography and storytelling
Merchandise design and production
Sponsorship acquisition and deliverables
Press and PR coverage across regional outlets
End-to-end delivery of the Resilience Luncheon presented by Alpine Refrigeration,featuring keynote speaker and Guinness World Record-holding adventurer James Castrission
This campaign was more than a fundraiser — it was a movement of community,resilience,and purpose. We’re proud to have walked alongside our trekkers (some of our own team included!) in support of better mental health outcomes.
