ReGen Psychology recently engaged Round Square Marketing to create an online presence for their business including logo refresh and website development.
RSM wanted to continue the same theme that was already seen in ReGen’s original logo but evolve it. For this reason, RSM made the change from a sprout to a tree, this was done to represent the next stage in the ReGen lifecycle. RSM used a mixture of cursive and sans serif typefaces along with delicate line work to create a relaxing feel, that has come to be expected within the Psychology industry. In conjunction with this RSM opted to use a nature inspired colour scheme, drawing inspiration from the Australian bushland.
These themes continued through to the 8-page fully responsive website designed by RSM. ReGen wanted to continue the nature theme throughout the entire website opting for a hero image featuring large amounts of greenery. We were able to create a simple, sophisticate and easy to use website for ReGen Psychology that easily fit within their overall branding.