Round Square Marketing partnered with Oakey State School to celebrate its 150-year legacy through a dynamic multi-channel promotional campaign. Designed to honor the school’s rich history and its role within the Oakey community,the campaign combined strategic storytelling,engaging content,and targeted digital advertising to showcase the school’s achievements,values,and contributions.
The campaign featured a comprehensive social media strategy on Facebook,including both paid and organic posts. Key content included a corporate-style video with Principal Scott Pacey,inspiring alumni stories highlighting the journeys of graduates like Shenae Ciesiolka and Firebrace,and a suite of static graphics and videos. The central tagline,“It all started at Oakey State School,” reinforced the school’s legacy and impact on generations of students and families. Strategic static billboards positioned along major routes further amplified visibility and brand recognition among key local audiences,including families and professionals in the Meat and Mining sectors.
Professional brand deliverables,such as campaign-branded e-signatures,window decals,and web graphics,ensured consistent messaging across all touchpoints. The campaign’s combination of vibrant visuals and tailored video content successfully engaged the community,celebrated the school’s heritage,and promoted its supportive,future-focused learning environment.
The paid social media campaign ran from December 3rd to December 31st,2024,reaching a total of 202,992 people and achieving 342,635 views. Importantly,Oakey State School exceeded its enrolment target within a short period following the campaign,demonstrating the tangible impact of strategic marketing in driving awareness,community engagement,and growth.
Overall,the campaign reinforced Oakey State School’s position as a cornerstone of education and personal development in the region while celebrating 150 years of learning,achievement,and community pride.
