MNP Security approached Round Square Marketing to launch a new service to the Toowoomba community –a new residential security patrol service,emphasising first of its kind for the region.
The key project objectives included:
- Promotion of the new service and its brand
- Localise the brand and solidify the locally owned element of the business operations
- Target an audience within the Toowoomba area
- Leverage off MNP’s already strong brand and reputation in commercial security services
- Increase website traffic and enquiries
- Ensure a long-term residential clientele base
Our team worked across a tight 10-week timeframe to deliver this comprehensive campaign which encompassed multiple touch points and numerous deliverables,including:
- Social Media Ads with multiple targets and creative
- Organic Social Media campaign
- Video &Photo content including Client testimonials
- DL Flyer drops to Residential homes
- DL Flyers direct mailed to current clientele
- Custom Website development and optimisation
- EDM Campaign to current database
- TV Advertising
- Print Ad campaign
- Radio Campaign
- Digital Billboard
- Media &Press coverage
- Branded Vehicles &Apparel
With 143+hours of work delivered to date,and officially launching to the public on the 10th of March –the client has been inundated with 1,000’s of enquiries thus far!
