MNP Security’s Neighbourhood Patrols

First of its kind for the region launch campaign

MNP Security approached Round Square Marketing to launch a new service to the Toowoomba community – a new residential security patrol service, emphasising first of its kind for the region.
 
The key project objectives included:
  • Promotion of the new service and its brand
  • Localise the brand and solidify the locally owned element of the business operations
  • Target an audience within the Toowoomba area
  • Leverage off MNP’s already strong brand and reputation in commercial security services
  • Increase website traffic and enquiries
  • Ensure a long-term residential clientele base
Our team worked across a tight 10-week timeframe to deliver this comprehensive campaign which encompassed multiple touch points and numerous deliverables, including:
  • Social Media Ads with multiple targets and creative
  • Organic Social Media campaign
  • Video & Photo content including Client testimonials
  • DL Flyer drops to Residential homes
  • DL Flyers direct mailed to current clientele
  • Custom Website development and optimisation
  • EDM Campaign to current database
  • TV Advertising
  • Print Ad campaign
  • Radio Campaign
  • Digital Billboard
  • Media & Press coverage
  • Branded Vehicles & Apparel
With 143+ hours of work delivered to date, and officially launching to the public on the 10th of March – the client has been inundated with 1,000’s of enquiries thus far!

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