Donaldson Law has expanded their services to focus on family law and have a dedicated team who live and breathe for family law. To celebrate this new business division,they approached RSM with the objective of a digital awareness campaign to connect with their relevant target market and make law approachable for people!
We kicked off our work together with an in-depth workshop which allowed RSM to develop a detailed and customised marketing strategy. One of the most important pillars of their strategy involved investing heavily in great quality content to be able to connect with their audience in an authentic way to establish a friendly and warm relationship with prospective clients.
This content was then rolled out over a 6-week awareness campaign which included an organic and paid social media campaign to raise brand awareness and introduce their target audience to their new service offering in family law. The awareness campaign also was supported by PR exercises such as interviews with 7 News and email marketing to their database.
Our multi-faceted awareness campaign ran over 6 weeks and included the following deliverables:
- Social media workshop &strategy
- Video and photo content shoot
- PR
- Paid FB ad campaign
- EDM
- Organic social media campaign
