Clayton’s Organic Beef is a family owned and run boutique certified organic beef producer in the Darling Downs, Queensland. The business has a strong local and Queensland and US based customer, and the business looks to increase this throughout Australia and the USA.
RSM were engaged to reignite Clayton’s Beef Organic social media channels and content strategy. RSM identified that content was a huge factor here, so then managed a photography concept to showcase the amazing product and the breadth of the offering. RSM then used this content to set a social strategy to lift engagement and audience, which increased brand awareness and conversion of the Clayton’s Organic Beef product.