As part of a strategic brand refresh,Round Square Marketing partnered with C&W Financial Services to deliver a full website redevelopment and content transformation to better reflect the firm’s long-standing expertise and future growth ambitions.
The project began with a comprehensive discovery phase,including stakeholder interviews,client profiling,and a deep dive into the competitive landscape of financial services in rural and regional Australia. Our team then developed a new site architecture,user experience flow,and SEO-informed content structure that would showcase C&W’s breadth of services—spanning business advisory,tax,succession planning,insurance,investments,and financial planning.
A core focus of the project was humanising the C&W brand—highlighting the team behind the business,their cadetship program,and the intergenerational trust they’ve built across Moree,Narrabri,and Wee Waa. This included a multi-day professional photoshoot,capturing imagery for staff profiles,workplace culture,service delivery,and regional connections to ensure authenticity and local relevance.
From drafting refined service descriptions and case studies to producing blog content and managing SEO performance,we worked closely with the C&W team to ensure the website would not only modernise their digital presence but also speak directly to their high-value audience across agriculture,manufacturing,and small business sectors.
The result is a clear,professional,and future-focused website that positions C&W Financial Services as the trusted,progressive financial partner they’ve become over more than 100 years of operation.
