Active Care Support Services (ACSS) recognised the need to build a new brand and establish a comprehensive strategy to kickstart their journey from scratch. They reached out to Round Square Marketing (RSM) for expert guidance in crafting their brand identity and creating a strong foundation for their business. RSM immediately engaged in a dedicated strategy session with ACSS,laying the groundwork for a transformative journey.
During the strategy session,RSM and ACSS collaborated closely to develop a holistic plan encompassing various crucial aspects. The result was a multifaceted strategy that encompassed building a new brand,creating a captivating website,implementing effective social media advertising campaigns,generating engaging content,and orchestrating strategic PR efforts.
The first step in the process was the creation of a new brand identity for ACSS. RSM worked diligently to develop branding elements that resonated with ACSS’s unique support services,which centered around personal training,nutrition,and creating meaningful experiences for individuals with autism and Down syndrome. The new brand identity reflected the essence of their work,showcasing compassion,inclusivity,and dedication.
Thanks to the collaborative efforts between Active Care Support Services and Round Square Marketing,ACSS successfully built a strong brand from the ground up. Their new brand identity resonates with their support services,effectively reflecting their commitment to personal training,nutrition,and creating meaningful experiences for individuals with autism and Down syndrome. The cohesive website,combined with targeted social media advertising campaigns,engaging content creation,and strategic PR,will position ACSS as a trusted provider of specialised support services,impacting the lives of those they serve in a positive and transformative way.
