When 40 on Marshall,a new boutique hotel situated on the main street of Goondiwindi,sought to establish their brand and business,they turned to Round Square Marketing (RSM) for expert assistance. With a clear vision of becoming the go-to destination for stylish and classy accommodations in Goondiwindi,40 on Marshall embarked on a collaborative journey with RSM to build their brand from the ground up.
Through intensive strategy and design sessions,RSM worked closely with 40 on Marshall to develop a sleek and sophisticated brand identity that encapsulated the essence of the hotel. The goal was to create a distinctive and memorable brand that reflected the boutique nature of the hotel and its commitment to offering an exceptional guest experience.
The result was a meticulously crafted logo and brand that showcased the exterior elements of the hotel itself. The design incorporated the architectural features and unique characteristics of 40 on Marshall,capturing the attention of potential guests and communicating the hotel’s commitment to quality and style.
The collaboration between 40 on Marshall and RSM went beyond logo design. It involved a comprehensive branding strategy that encompassed various touch points,including marketing collateral,website design,and guest communications. The aim was to ensure a consistent and cohesive brand experience across all customer interactions.
With the new brand in place,40 on Marshall positioned themselves as the premier boutique hotel in Goondiwindi. Their sleek and sophisticated brand identity served as a beacon for discerning travellers seeking a classy and stylish accommodation experience. The collaboration with RSM not only elevated their brand but also established 40 on Marshall as a destination of choice in the hospitality industry,attracting guests who appreciate the finer details and a high level of service.
