Oakey State School

A 150-year school legacy campaign built on pride, community and future potential.

Oakey State School engaged RSM to develop a strategic campaign that celebrated its 150-year history while strengthening awareness across Oakey and surrounding regions. The campaign needed to honour the school’s legacy, showcase its supportive learning environment and remind the community that big futures can begin in a small school.

RSM developed the campaign strategy, creative concept and key messaging centred around the tagline, “It all started at Oakey State School.” Our team coordinated alumni storytelling, social media content, video production, graphic design and paid digital advertising, supported by a corporate-style video with Principal Scott Pacey, alumni-led content featuring past students including Shenae Ciesiolka and Firebrace, campaign billboards, web graphics, window decals and branded e-signatures.

The campaign generated strong awareness, community engagement and goodwill during Oakey State School’s 150-year celebrations. By combining strategic storytelling, recognisable alumni voices and consistent campaign visibility, RSM helped reinforce the school’s role as a proud, future-focused part of the local community.

The campaign connected past, present and future, celebrating where students start, and where they can go.

Key project outcomes included:

  • 202,992 people reached through the paid social media campaign.
  • 342,635 campaign views across Meta.
  • Increased visibility across Oakey, Toowoomba and Dalby regions.
  • Strong community connection through alumni storytelling.
  • Consistent campaign presence across social, digital, billboard and school communication channels.
  • Oakey State School exceeded its enrolment target within a short period following the campaign.

A community-led education campaign that turned legacy into enrolment momentum.