Twelve months ago, I hired a business coach. Not because I was failing, but because I refuse to get stale.
At the time, it was about future proofing the business, staying sharp, understanding the numbers better and being pushed harder on process and performance.
It is easy to do the same thing over and over and call it momentum. Sometimes, it is just the hamster wheel.
Being challenged in the right ways
Over the past year, business coaching has been invaluable because it has challenged me in the areas that matter most. It has forced clearer decisions, better questions and more honest conversations about where the business is going.
Growth is not meant to feel comfortable all the time. If it did, it probably would not be growth.
Earlier this year, we also purchased our own office, which was a huge milestone for Round Square Marketing. But milestones like that do not happen by accident. They happen when you make better decisions, understand your numbers, surround yourself with the right people and keep asking the hard questions.
Growth cannot sit in one person’s head
A big part of the past year has also been bringing Annie, our General Manager, into that coaching process with me. As the business grows, it cannot just sit in my head.
We need to be aligned, challenged and accountable together. Having someone beside me who understands the business, challenges my thinking and helps lead the team has made such a difference.
Becoming a better leader
One of my favourite sayings is that you only know what you know. Sometimes, you need help to see what you do not.
At 42, I have started looking at life and business differently. I am more aware of where my energy goes, what I am building and how important it is to keep evolving, not just as a business owner, but as a human too.
This was never just about building a better business. It was about becoming a better leader, making better decisions, developing our team and being more accountable along the way.
Growth is not always comfortable, but neither is staying the same.
Meet the team or read about our approach to strategy.



