Everyday,consumers are bombarded with advertising. We literally see advertising everywhere. Think of your morning alone;from the time you wake up to when you arrive at work, you would have encountered advertising on television,radio,billboard signage,newspaper,internet and social media. The question is,are the right consumers seeing or hearing what is intended […]
Month:May 2019
Creating a Positive Disruption in a Saturated Market
The RSM Journey
Every now and again I like to reflect on the RSM story because I am bloody PROUD of it! I have no doubt that my story is similar to others out there in the big bad business world and it goes like this. I started out as a Marketing Coordinator for a large construction firm […]