Dove’s powerful real beauty campaign continues to pull at our heartstrings. Have you seen the latest video? It shows French women’s reactions when they hear their darkest thoughts about their bodies read aloud by others. The campaign asks us to think about how we speak to ourselves:if it’s unacceptable to say to others,why […]
Month:June 2015
Dove’s One Beautiful Thought:how to make an emotional connection in advertising
Virgin+puppies=strategic and effective marketing
Virgin’s quirky marketing style has always been miles high above the rest. They’re brilliant at marketing because their brand voice is strong in everything they do. It’s right there in their irreverent name,the personable tone of their copywriting,through to their signage and service. Even their April Fools jokes are on brand. This year […]
What brand loyalty lessons can we learn from One Direction? Plenty.
Zayn Malik’s recent announcement that he was leaving One Direction after five years might not have raised an eyebrow for you,but for One Directioners the news was like dropping a nuclear bomb of emotion. Wondering why we’re talking about One Direction? We’ve got two words for you:brand loyalty. It’s an essential part of […]
A berry important crisis communication lesson
The most recent news from Patties that there’s no link between their frozen berries andHepatitis A may have come too late for their battered reputation. Proving that emotion and outrage take precedence in a crisis,the two arms of Patties – Creative Gourmet and Nanna’s – involved in the recall have been continually inundated by […]
